The Mainstream Rise of Looksmaxxing
The painful future of young men
It comes out of nowhere. Emerging from a usual TikTok scroll filled with recipes you’ll never make, edits from a show you’ve never watched, videos from a concert you weren’t at. Flashing sequences of bones, squinted eyes, sharp jawlines. The comments are filled with words you’ve never heard before, barely English: “Morning routine to ascend and mog the …