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Welcome.jpeg's founder goes to Paris Fashion Week

A dispatch from Alex Sarkissov

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Welcome.jpeg
Jan 28, 2026
∙ Paid

Last week Alex Sarkissov, the founder of Welcome.jpeg, attended Paris Fashion Week. This is his report.

I didn’t want to write this. Our editor is making me do it. I’m like the worst person to ask about Fashion Week. I literally stayed on LA time the whole time I was in Paris. I went to sleep at like 7 or 8 a.m. and would wake up at like 3 or 4 p.m., unl…

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