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The Most Expensive Fashion Show of All Time

How Karl Lagerfeld put a runway on the Great Wall of China

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May 09, 2026
∙ Paid
Fendi’s S/S ‘08 Show

Part theater, part construction project, part marketing campaign, the runway show is a keystone production for any fashion house, and one of the best ways to understand the latest intricacies of a brand’s vision. Generally, shows are delicate atmospheres that succeed in subtle ways through cohesion of set, setting, casting, music, an…

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