Welcome Magazine

Welcome Magazine

The Early Websites of Fashion Brands

Looking back at an era of exceptional web design

Welcome.jpeg's avatar
Welcome.jpeg
May 05, 2026
∙ Paid
Prada Vomit, the first prototype of Prada.com (2000) via @maigosia

Fashion tends to translate well to new forms of media; when glossy print or the television arrived, houses immediately knew how to use them to distribute their brand and products. The arrival of the internet was different. An entirely new medium arrived before rules were set, and fashion …

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Welcome · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture